What Is Content Writing and Why Should You Outsource It?

Over 90% of marketers use digital content to approach customers. Learning about content writing will convince you to outsource a professional content writer.

What is content writing? Content writing refers to the planning, writing, and editing of (often digital) content. A professional content writer is an expert at creating written content.

Time is money. Hiring a professional writer gives you more time to focus on your business.

Here’s what you should know about outsourcing content writing:

High-Quality Writing and Expertise

High-quality content takes time and effort to produce. Professional content writers create the content of such quality; it makes a brand look better.

That, in turn, improves your brand image and sales. It proves that it’s wise to outsource content writing.

Most professional writers have a writing-related degree, such as literature or creative writing. Their educational background also makes them more proficient at editing and content writing.

Professional content writers usually specialise in a niche or field. Looking at a writer’s portfolio will give you more insight into their background, experience, and writing style. Still, it’s important to test a writer’s knowledge of your content with a test article.

SEO Image

Here’s another major benefit you’ll get from professional content writing services:


Content writers are knowledgeable about essential aspects of content creation and digital marketing, which means knowing SEO like the back of their hand. It also means they understand the importance of SEO and know how to make content stand out to search engines in a positive way.

There are a lot of pitfalls in the SEO world, so certain mistakes could actually hurt your website’s ranking in searches. Professionals know how to avoid these mistakes and increase your website’s chances of appearing in more searches.

Content writers also know a lot about the following points:

Content Marketing

Professional content writers are content marketing experts. They know how to develop a content writing strategy based on a client’s needs, then bring it to life through their writing and editing skills.

Along with copywriting, content writers also excel at affiliate marketing. They write copy that’s so convincing and compelling. It successfully markets products in a way that feels natural to consumers.


Consistency is the key to successful content writing and content creation in general. A professional writer will create a content calendar that’s consistent in terms of updates, branding, and entertainment.

Being consistent will improve your brand representation and, as a result, your brand image. It engages your current audience and attracts new customers in the process.

What Is Content Writing? It’s Anything But Easy!

Around 45% of consumers would abandon content that’s displayed poorly on their device. When answering a question like “What is content writing?”, it’s important to remember that content writers also know how to do things like making content mobile-friendly.

Provide any writer(s) whose services you’re outsourcing with a style guide. This will help them create content that satisfies your requirements and reflects well upon your brand.

Get informed—read our reviews. Knowledge is the power you need to succeed.

10 thoughts on “What Is Content Writing and Why Should You Outsource It?

  1. Shannon Reply

    Thank you for the excellent information! The prospect of writing consistent quality content can be daunting indeed! When hiring content writers though, I have found not all writers for hire are created equal. You definitely get what you pay for in this area!

    I have found it is a good idea to really go over any potential writers portfolio and even check if any of their past clients have left reviews on their work. I have also come across those who might be very good writers but might know little to nothing about SEO or digital marketing. Some also have little knowledge of affiliate marketing in general. It definitely pays dividends to do your homework when hiring a writer.

    Thanks again for shining a light on paid content writers. A hired writer can definitely take some of the stress out of content creation.

    • Admin Reply

      Hi Shannon,

      Thank you for your comments.

      I could not agree more, you do need to do extensive quality checks on anyone you are thinking about hiring and ask to see examples of past work and where you can see their Reviews that are not on their own website.
      You also need to ask them questions relating to the subject matter to ensure they are knowledgeable in that field as you ultimately want good quality workmanship. One other point is that you need to make sure what you receive back is not “duplicate content”! If the work is duplicated elsewhere on the Internet, you will be marked down in the Google Rankings.

      If you are interested on joining the community at Wealthy Affiliate there is a duplicate content checker available to everyone.

      Hope this helps.


  2. Collins Reply

    Thank you so much for sharing this master piece of information, I didn’t know so much about this until I came across your article, I really liked the way you dished out so much content while making it easy to understand as well. It’s very sad that many people out there work very strenuous jobs without getting paid well not knowing there are amazing opportunities like these on the internet.

    • admin Reply

      Thank you for your comments. 

      There are many online opportunities which can be explored and that is why the Thats Ecom website was put together to help those trying to secure second incomes.

  3. Ann Reply

    You have opened my eyes on this topic about content. When I started off as an affiliate marketer a while ago I didn’t realize how important content was. Now I see it’s crucial and creating quality content is not easy. We need to produce quality content on a regular basis so outsourcing is the only way.

    • admin Reply

      Thank you for your comments.

      Yes content writing does take up time to do it right therefore outsourcing is a great option. 

  4. philebur Reply

    Hello there thanks for sharing this review it was really helpful I must say. I enjoyed reading your review because it is very enlightening and educational. Content writing is a very broad topic and should not be neglected because without it a website cannot stand or grow. So this article was helpful. 

    • admin Reply

      Thank you for your comments.

      Content writing is obviously critical for all websites and doing it correctly is a must if you want the website to succeed!

  5. CeCemorgan Reply

    Hi Glynn, content writing can be such a daunting task. I belong to a marketing training platform and that is the number one complaint from the newbies (they dont know how to write). Fortunately, we have the option to outsource our writing. I know of plenty marketers that write their own articles and still outsource their writing to scale up their online business! Because like you said consistency is key and time is money. Thanks for this valuable article Glynn.

    • admin Reply

      Thank you for your comments.

      Yes content writing does take time and if you run your own business there are always other things that you need to spend time on.  Content writing also needs research and great SEO injected in to the articles and that in itself takes a while to do.

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